Gianluca Franzoni, founded Domori in 1997 and is recognized worldwide and deserves credit for restoring the cultivation of Criollo beans. In 2002, he also opened the San Jose' plantation in Venezuela where he is cultivating many varieties of Criollo on the verge of extinction. It is thanks to him that the chocolate world is finally steering toward both the cultivation and consumption of fine chocolate. According to Georg Bernardini, editor of the Chocolate Reference Standard, "no other Chocolatier has managed to produce such a constant and formative quality. Domori was and is the yardstick for all manufacturers worldwide".